In: Social Media

Microsoft Founder Bill Gates takes the Ice Bucket Challenge

04 SepExaming the Success and Failure of the Ice Bucket Challenge


Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has…

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Dennis Jenders completing the #IceBucketChallenge

25 AugMy Twist on the Ice Bucket Challenge


The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a…

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Twitter Office Building and Logo

25 AugHow to Craft the Perfect Twitter Bio


One of the most important steps in establishing your personal brand is to craft a social media presence that demonstrates your personality,…

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Uber Delivers Ice Cream

18 JulCelebrating Summer with #UberIceCream


For a fat guy like me, it’s pretty snazzy when you can get ice cream delivered on demand. Uber did just…

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07 FebDownload Your Facebook Look Back Video


In celebration of Facebook’s 10th anniversary they have introduced a fun feature called “Look Back” that creates a short vignette highlighting…

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Cheerios #BestBuds Super Bowl Tweet

02 FebDid Cheerios Just Win the Super Bowl With This Tweet?


Did Cheerios just steal Oreo’s real-time marketing crown with their timely tweet during Super Bowl XLVIII? Capitalizing on Budweiser’s touching #BestBuds…

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Christmas Tree Lights w/ Bokeh

11 DecTwitter Enabled Christmas Tree


Introducing the Twitter enabled Christmas tree. The #xMKETree! With each mention of the #xMKETree hashtag on Twitter the socially connected Christmas…

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A Fresh Look at the Value of Social Media for Your Brand

01 AugA Fresh Look at the Value of Social Media


It’s a healthy exercise to periodically reevaluate our personal, and professional lives. And as marketers, we’ve been conditioned to look at…

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05 FebA Tale of Two Super Bowl Ads, and One Digital Champion


Did Oreo’s real-time marketing really win the Super Bowl marketing battle with a single tweet, or did Audi win with its…

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16 OctSocial Media Exposes the Truth About a Woman’s Period


Richard Neill has been duped. After years of watching Bodyform commercials he was lead to believe that a woman’s period is…

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