On Sunday the L.A. Rams walked away with a victory in Super Bowl LVI, but who won in the advertising arena? We all have our opinions. Some based on creativity, humor, or ROI. With Bill Shea, of The Athletic, reporting…
Jason Zada and Bill Oberst Jr. return nine years later to disrupt Halloween and our daily video calls with Take This Lollipop 2. In 2011, Take This Lollipop frightened viewers with a customized horror experience by hijacking your personal data…
Our success isn’t just our own. It’s a culmination of dedication, happenstance, hard work, loving support, sometimes a little luck, and opportunity. I recall a conversation I had years ago with a colleague about “sending the elevator back down.” Meaning,…
Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease?…
The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease does not have…
Cathryn Sloan’s post “Why Every Social Media Manager Should Be Under 25” has certainly stirred up some controversy. The recent University of Iowa graduate still has a lot of learning to do. If you missed the post, I recommend reading…
What is Facebook EdgeRank, and why is it important for marketers and community managers? EdgeRank is an algorithm that determines the rank of objects in the Facebook News Feed. Pages, and content, with high EdgeRank Scores will be more likely…
Jimmy Kimmel crowdsourced brilliance! The comedian issued a challenge on his show Jimmy Kimmel Live! asking parents to play a practical joke on their children. The premise was simple, Kimmel asked parents to “tell your children you ate all of…
Have you been too afraid to click on TakeThisLollipop.com and give the site access to your Facebook profile and private information? This site has seen its “Likes” on Facebook grow from a very small 13,000 yesterday morning to over 182,000…
What happens after the countdown clock on Take This Lollipop reaches zero? Nothing apparently. To update my previous posting, I expected that the site may post a link to your Facebook profile, generate a similar video with the friend it mentioned, or perhaps…