Marketing – Dennis Jenders

September 4, 2014 • 54 Comments Examing the Success and Failure of the Ice Bucket Challenge

Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly...

August 25, 2014 • 0 Comments My Twist on the Ice Bucket Challenge

The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known...

February 10, 2014 • 0 Comments Replace Responsive Design with Contextual Design

The emergence of multiple devices and platforms has made responsive design a necessary consideration for...

February 2, 2014 • 0 Comments Did Cheerios Just Win the Super Bowl With This Tweet?

Did Cheerios just steal Oreo’s real-time marketing crown with their timely tweet during Super Bowl...

December 11, 2013 • 0 Comments WestJet Christmas Miracle Takes Off

If you haven’t seen the story yet, WestJet made Christmas Miracles come true for passengers...

August 13, 2013 • 2 Comments Do Best Practices Limit Creativity?

Do best practices limit creativity? Are they just a road that leads to mediocrity? The...

October 16, 2012 • 0 Comments How Starbucks Could Launch the Verismo Coffeemaker

Will the new Verismo coffeemaker be Starbucks’ biggest competition? Officially available today in more than 5,000...

July 12, 2012 • 0 Comments Cloud-Based Organization with Evernote and Dropbox

Knowledge is power, and as a marketer I am often asked to demonstrate or share...

July 10, 2012 • 2 Comments Cookie Monster Sings, Share It Maybe

I had to share this, pun intended. Sesame Street has done a great job by...

May 22, 2012 • 2 Comments Hate something. Change something.

One of my favorite spots, this is the Grrr campaign from Honda to promote it’s...