This article isn’t an indictment of the plethora of reflections, trends, and predictions for 2023. Rather, it’s a reflection on the role of identity, self-expression, humanity, and community in marketing in the coming year(s). These ideas may or may not…
Our success isn’t just our own. It’s a culmination of dedication, happenstance, hard work, loving support, sometimes a little luck, and opportunity. I recall a conversation I had years ago with a colleague about “sending the elevator back down.” Meaning,…
Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease?…
The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease does not have…
Cathryn Sloan’s post “Why Every Social Media Manager Should Be Under 25” has certainly stirred up some controversy. The recent University of Iowa graduate still has a lot of learning to do. If you missed the post, I recommend reading…