What happens after the countdown clock on Take This Lollipop reaches zero? Nothing apparently.

To update my previous posting, I expected that the site may post a link to your Facebook profile, generate a similar video with the friend it mentioned, or perhaps reveal more about the campaign. Unfortunately after waiting until the clock reached zero on multiple instances I did not see anything happen.

It is a bit disappointing after the initial promise (and shock) of the site. Perhaps the level of traffic the experience is generating has had an effect on site speed and the post countdown experience. Or maybe, the countdown clock was just there for effect.

If you had a different experience please share below, or find me on Twitter (@djenders).