Tag Viral

Examining the Success and Failure of the Ice Bucket Challenge

Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease? Originally, the Ice Bucket Challenge had nothing to do with ALS until a golfer in Sarasota, FL was challenged by…

Full PostExamining the Success and Failure of the Ice Bucket Challenge

My Twist on the Ice Bucket Challenge

The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease does not have a cure and the progressive degeneration of the motor neurons in ALS eventually leads to death. But ALSA hopes to…

Full PostMy Twist on the Ice Bucket Challenge