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Examining the Success and Failure of the Ice Bucket Challenge

Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease? Originally, the Ice Bucket Challenge had nothing to do with ALS until a golfer in Sarasota, FL was challenged by…

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My Twist on the Ice Bucket Challenge

The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease does not have a cure and the progressive degeneration of the motor neurons in ALS eventually leads to death. But ALSA hopes to…

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You Sneaky Mom, Jimmy Kimmel’s Halloween Challenge Goes Viral

Jimmy Kimmel crowdsourced brilliance! The comedian issued a challenge on his show Jimmy Kimmel Live! asking parents to play a practical joke on their children. The premise was simple, Kimmel asked parents to “tell your children you ate all of their Halloween candy and record the response.” The responses were aired on the Thursday November 3rd of Jimmy Kimmel Live!…

Full PostYou Sneaky Mom, Jimmy Kimmel’s Halloween Challenge Goes Viral