DENNIS JENDERS
BLUE COLLAR, BORN & BRED. SO SNAZZY ART. SCIENCE. MISCHIEF. SINCE 1976. THINK. PLAN. DO.
Examining the Success and Failure of the Ice Bucket Challenge
Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease? Originally, the Ice Bucket Challenge had nothing to do with ALS until a golfer in Sarasota, FL was challenged by…