In: Marketing

Microsoft Founder Bill Gates takes the Ice Bucket Challenge

04 SepExaming the Success and Failure of the Ice Bucket Challenge


Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has…

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Dennis Jenders completing the #IceBucketChallenge

25 AugMy Twist on the Ice Bucket Challenge


The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a…

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Twitter Office Building and Logo

25 AugHow to Craft the Perfect Twitter Bio


One of the most important steps in establishing your personal brand is to craft a social media presence that demonstrates your personality,…

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Uber Delivers Ice Cream

18 JulCelebrating Summer with #UberIceCream


For a fat guy like me, it’s pretty snazzy when you can get ice cream delivered on demand. Uber did just…

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10 FebReplace Responsive Design with Contextual Design


The emergence of multiple devices and platforms has made responsive design a necessary consideration for web designers and developers. But the…

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07 FebDownload Your Facebook Look Back Video


In celebration of Facebook’s 10th anniversary they have introduced a fun feature called “Look Back” that creates a short vignette highlighting…

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Cheerios #BestBuds Super Bowl Tweet

02 FebDid Cheerios Just Win the Super Bowl With This Tweet?


Did Cheerios just steal Oreo’s real-time marketing crown with their timely tweet during Super Bowl XLVIII? Capitalizing on Budweiser’s touching #BestBuds…

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Super Bowl XLVIII

02 FebFeel Good Super Bowl Commercials That Don’t Feel Good


Each year we watch the Super Bowl and judge brands based on their advertisements. This year brands will spend an average…

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Santa and the WestJet Christmas Miracle

11 DecWestJet Christmas Miracle Takes Off


If you haven’t seen the story yet, WestJet made Christmas Miracles come true for passengers flying to Calgary from Toronto and…

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Christmas Tree Lights w/ Bokeh

11 DecTwitter Enabled Christmas Tree


Introducing the Twitter enabled Christmas tree. The #xMKETree! With each mention of the #xMKETree hashtag on Twitter the socially connected Christmas…

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