DENNIS JENDERS
BLUE COLLAR, BORN & BRED. SO SNAZZY ART. SCIENCE. MISCHIEF. SINCE 1976. THINK. PLAN. DO.
DENNIS JENDERS
BLUE COLLAR, BORN & BRED. SO SNAZZY ART. SCIENCE. MISCHIEF. SINCE 1976. THINK. PLAN. DO.
I turned 50 today. I arrived, quite possibly unprepared. But I write this having found myself, after a decades long search. While unprepared, I arrive wiser. Learning that you don’t become yourself, you return to yourself. When I was young,…
The 2025 Brewers season began under a dark cloud. We lost a familiar voice that told us who we were. We lost a star whose love for the game made fans and players believe we could win. We traded the…
The cheers have faded, the confetti has settled, and Super Bowl LIX is in the books as the Philadelphia Eagles pummeled the Kansas City Chiefs in a decisive 40-22 victory in New Orleans. But for many, the game itself was…
This isn’t the Metaverse, at least not yet. Some say the promise of fully augmented and digital worlds have been locked behind false promises and marketing jargon. But the reality is that we’re still figuring this all out. While gaming…
MLB Commissioner Rob Manfred has said a new committee on economic reform met to discuss revenue disparity and the financial uncertainty around Bally Sports. The Athletic reported that Mark Walter of the Dodgers is chairing the economic reform committee, joined…
This article isn’t an indictment of the plethora of reflections, trends, and predictions for 2023. Rather, it’s a reflection on the role of identity, self-expression, humanity, and community in marketing in the coming year(s). These ideas may or may not…
On Sunday the Kansas City Chiefs walked away with a victory in a very entertaining Super Bowl LVII, but who won in the advertising arena? Front Office Sports reported that FOX charged $7 million for a 30-second spot, up from…
Do you trust the algorithm? It’s an intriguing question as we consider the possibilities of machine learning and artificial intelligence. Some might even say it’s a question of faith, as we don’t fully understand some of the models and their…
Being curious permits us to think deeply and differently, empowering us as we wander into uncomfortable territory without the fear of failure, permitting us to find new boundaries of our skill or understanding of the world.
On Sunday the L.A. Rams walked away with a victory in Super Bowl LVI, but who won in the advertising arena? We all have our opinions. Some based on creativity, humor, or ROI. With Bill Shea, of The Athletic, reporting…