Tag Facebook

Take This Lollipop 2

Who Wants to Play Lollipop?

Jason Zada and Bill Oberst Jr. return nine years later to disrupt Halloween and our daily video calls with Take This Lollipop 2. In 2011, Take This Lollipop frightened viewers with a customized horror experience by hijacking your personal data through Facebook, foreshadowing the grim realities of data collection and misuse. A lot has changed since the original. The global…

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Facebook EdgeRank and the Importance of News Feed Optimization

What is Facebook EdgeRank, and why is it important for marketers and community managers? EdgeRank is an algorithm that determines the rank of objects in the Facebook News Feed. Pages, and content, with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores. Similar to search engine optimization, understanding Facebook’s…

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