Blue collar, born and bred. I have embraced the hustle, grit, and grind. That mentality has resulted in meaningful relationships, high-performing teams, and award-winning work.
Continuing to use influencer marketing as a tactic underestimates the power of human capital to transform the relationship between consumer and brand.
Pt 1. A New Framework for Talent
Pt 2. Creative Collaboration
Pt 3. Micro Experiences
Eschewing the traditional formula for new releases, we enlisted an eclectic group of tastemakers to an exclusive launch event, taking them on a journey behind the development of the all-new Ford Mustang Mach-E while immersing them into the culture of Detroit.
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