Recent Projects
As a former interactive creative director I still search for a creative outlet. Here you will find a portfolio of my design and photography related work.
Recent Blog Posts
I frequently blog about digital strategy, analytics and measurement, social media and almost anything else related to technology and the interactive landscape. Located in Milwaukee, Wisconsin I am available as a consultant or speaker on digital strategy, web design and development, social media, SEO, SEM and all other forms of digital marketing.
Brewers Find Limited Success with Where’s the Chorizo Spring Madness Promotion
In preparation for their Spring Madness promotion, the Milwaukee Brewers announced that the Chorizo Racing Sausage has gone missing and only Brewers fans can help find him. You may remember last year when Bernie Brewer lawn ornaments were scattered across the state and Milwaukee County parks. Greed ruined the “Where’s Bernie” promotion with many fans ...
The Secret Formula for Viral Videos Revealed
It’s a popular question for every marketer and advertising agency, “how can we make this video go viral?” Such a simple question should have an equally simple solution. And judging from the attention that American fashion photographer Terry Richardson received last week, it appears to be. The secret formula for every viral video should start with: One ...
Tic Tac’s Flash Mob Reacts to the Worst Breath in the World
This is a great example of demonstrating your brand. In France, Ogilvy & Mather Paris, developed an out-of-home campaign for Tic Tac that involved a flash mob reacting to the “worst breath in the world.” It’s a great idea that has received it’s fair share of free media coverage because of the nifty execution. It’s a ...
Hey Esquire, Kate Upton Needs Scissors
As a fan of Esquire on my Apple iPad, I’ve been disappointed with their video covers. Actually, I am usually quite disappointed by all of their attempts to embed rich media throughout the tablet version of their popular magazine. That said, this video featuring Kate Upton may have just changed all that. Blatant sex appeal? ...
Aaron Rodgers Makes a Pitch for the Milwaukee Brewers
Have you seen Green Bay Packer and 2011 NFL MVP Aaron Rodgers in his pitching debut for the Milwaukee Brewers? On Tuesday the Milwaukee Brewers released the first of many promotional spots for the season, featuring quarterback Aaron Rodgers. The first ad is called “3-Step Drop.” In the ad, seen below, Rodgers displays an unusual ...
How the Guardian Would Cover the “Three Little Pigs” in the Digital Age
How would the Guardian cover the story of the “Three Little Pigs” in the age of digital media? This advertisement from the publication introduces the concept of open journalism, according to the Guardian. Screened for the first time on February 29, 2012 – the advertisement re-imagines how the media might cover the story of the “Three Little ...
Charlie Sheen’s Nixed Super Bowl Ad for Fiat Gets a New Life
Charlie Sheen’s “House Arrest” sport for Fiat Abarth may have been deemed too hot for the Super Bowl, but not for the NCAA tournament – or March Madness. This past weekend Chrysler gave the television advertisement new life to boost sales of the Fiat 500. In the Sheen commercial, which has run for two weeks ...
Chamberlain’s 100 Wouldn’t Be So Magical in the Age of Social Media
On the 50th anniversary of Wilt Chamberlain scoring 100 points, I wonder if the modern world will ever have a moment like that again. When the Philadelphia Warriors played the New York Knicks that night, March 2, 1962, in Hershey, Pa., there were no New York sportswriters at the game. The game was not televised, and no video ...
Opinion: Will New Facebook Page Design Destroy Communities?
Facebook has unveiled Timeline for brands, and with the new design there are serious implications for engagement between brands and their fans. Will we lose the communities we have worked so hard to create? When consumers visit a Facebook Page, they will see what their friends, and people the subscribe to, are saying about the ...
