Experienced Digital Strategist
Think, plan, execute. As a planner I live at the intersection of research, strategy and technology. It is here where I can inspire new ways to connect and collaborate with consumers.
I have more than 15 years of digital marketing experience, developing strategies that drive business growth and strengthen consumer relationships with brands.
In 2009 I established the social media practice at Laughlin Constable, growing a team of experts in social media strategy, monitoring, content development and engagement.
Mobile is more than a device, our smartphones have become the hub of our digital lives. A brand's mobile presence is expected and integral in a multi-screen world.
Now, more than ever, It is important to create and curate content that is useful and relevant to the consumer – brands are now publishers and have become media channels.
Designing an experience means understanding the needs and behaviors of your consumer so you can deliver an efficient, simple, elegant, and engaging website.
Success can be measured. From uncovering insights in Google Analytics or tracking attribution across marketing channels, what is have you learned about your consumer?
For some time I’ve hypothesized that Apple would bring Siri to the Apple TV, introducing a new level of simplicity and connectivity to the home. While Apple may still introduce such functionality, another company that begins with the letter “A” has done just that with the Amazon Echo. After unboxing the Amazon Echo my immediate impression […]
Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease? Originally, the Ice Bucket Challenge had nothing to do with ALS until a golfer in […]
The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease does not have a cure and the progressive degeneration of the motor neurons in ALS eventually leads to […]