Experienced Digital Strategist
Think, plan, execute. As a planner I live at the intersection of research, strategy and technology. It is here where I can inspire new ways to connect and collaborate with consumers.
I have more than 15 years of digital marketing experience, developing strategies that drive business growth and strengthen consumer relationships with brands.
In 2009 I established the social media practice at Laughlin Constable, growing a team of experts in social media strategy, monitoring, content development and engagement.
Mobile is more than a device, our smartphones have become the hub of our digital lives. A brand's mobile presence is expected and integral in a multi-screen world.
Now, more than ever, It is important to create and curate content that is useful and relevant to the consumer – brands are now publishers and have become media channels.
Designing an experience means understanding the needs and behaviors of your consumer so you can deliver an efficient, simple, elegant, and engaging website.
Success can be measured. From uncovering insights in Google Analytics or tracking attribution across marketing channels, what is have you learned about your consumer?
If Milwaukee is serious about becoming a technology hub it’s time for the city to embrace Uber and the Sharing Economy. Besides, if you have ever struggled to find a cab in the city of Milwaukee you have likely cheered Uber’s arrival. What is an Uber? Uber is evolving the way the world moves. The service seamlessly […]
For a fat guy like me, it’s pretty snazzy when you can get ice cream delivered on demand. Uber did just that this Friday, July 19th, by delivering tasty treats in 144 cities, in 38 countries and across 6 continents. All you had to do is request the Ice Cream truck in the app, just […]
When the Apple iPhone debuted seven years ago it signaled a shift in mobile computing and communications, ushering in the age of the smartphone. In 2014 we may realize a similarly important shift, where our smartphone truly becomes a digital hub for our devices and lifestyle. In truth, the shift began to emerge 24-36 months ago. When Apple […]
The emergence of multiple devices and platforms has made responsive design a necessary consideration for web designers and developers. But the time has come to expand our considerations beyond screen size and view ports when designing a responsive experience. Responsive web design is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading […]
In celebration of Facebook’s 10th anniversary they have introduced a fun feature called “Look Back” that creates a short vignette highlighting some of your most-liked status updates, photos and other life events. Although the video is automatically generated, you now have the option to edit your Facebook “Look Back” video as well. Unfortunately Facebook hasn’t […]
Did Cheerios just steal Oreo’s real-time marketing crown with their timely tweet during Super Bowl XLVIII? Capitalizing on Budweiser’s touching #BestBuds commercial and hashtag, Cheerios reached out to their fellow adversiter to ask for a puppy for Gracie and her family. .@BudweiserPuppy @Budweiser We just happen to know a family in the market for a […]