Experienced Digital Strategist
Think, plan, execute. As a planner I live at the intersection of research, strategy and technology. It is here where I can inspire new ways to connect and collaborate with consumers.
I have more than 15 years of digital marketing experience, developing strategies that drive business growth and strengthen consumer relationships with brands.
In 2009 I established the social media practice at Laughlin Constable, growing a team of experts in social media strategy, monitoring, content development and engagement.
Mobile is more than a device, our smartphones have become the hub of our digital lives. A brand's mobile presence is expected and integral in a multi-screen world.
Now, more than ever, It is important to create and curate content that is useful and relevant to the consumer – brands are now publishers and have become media channels.
Designing an experience means understanding the needs and behaviors of your consumer so you can deliver an efficient, simple, elegant, and engaging website.
Success can be measured. From uncovering insights in Google Analytics or tracking attribution across marketing channels, what is have you learned about your consumer?
Although I had received Google Glass on Wednesday I hadn’t had a chance to really immerse myself into the product, technology or features. That changed when I decided to take Glass out into the wild today. I was really excited to see how it would feel to wear Glass for a complete day and how it […]
Elon Musk‘s assault on dreams continue. A weeks ago he released plans for a fifth mode of transportation – the Hyperloop, and just a week after that Musk tweeted about his ability to imitate the movies – specifically Tony Stark in the recent Iron Man movies. Director Jon Favreau has stated in the past that Musk […]
After a month of silence Ryan Braun has finally issued a carefully worded statement acknowledging his use of a banned substance during the 2011 season. The Milwaukee Brewers left fielder and 2011 NL MVP never says he used a performance enhancing drug, nor does he indicate how long he was using the banned substances. “During […]