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Return to Marquette

Return to Marquette

Return to Marquette, originally uploaded by Dennis Jenders.

Tomorrow I return to Marquette University for the first time in more than 10 years. I will be a guest speaker for the Emerging and Social Media Course.

My topic of conversation will be Social Media Strategy and Implementation. I am very excited to share some of my experience with the students.

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5 Tips for Creating Content Strategies

In the past twelve months I have seen quite a shift in the strategies I have developed. I find myself integrating more closely with all departments as well as unifying content and messaging across all channels and platforms.

Developing a Content Strategy for your clients isn’t anything new. However, in my experience it hasn’t always been easy to accomplish. There are many barriers, both internal and external. But as agencies have begun to integrate departments, this task has become easier.

Here are five tips for developing effective content strategies.

  1. Develop a Unique Tone and Voice. The voice you develop should be unqiue. In some cases it may be very professional and in some cases it may take on your own personality. Just avoid being dull or mimicking your competition.
  2. Break Down the Walls. If you or your client operate in silos, you must break those walls down. Communication is essential, and if you can not do it internally how do you expect to speak intelligently to a consumer?
  3. Integrate Multiple Team Members and Departments. By bringing key people together you should be able to develop a consistent message while keeping everyone abreast of client strategies and communication plans. The best part of doing this? You may be able to leverage content created in other departments. An example; using Public Relations content for your Social Media Calendar.
  4. Recruit Talented Writers. As content creators we will need to provide a reason for people to consume our content. This is especially true in Social Media where differentiation is needed to stand out from the rest. These writers should not only understand how to write creatively, but they should be cross-trained in Search Engine Optimization and writing for the Web (and Twitter).
  5. Measure Everything. In the digital world you have the ability to immediately gather data for analysis. How many people retweeted your post? Did you see a spike in Web traffic? Were there many comments on your blog entry? How many impressions and interactions did you see on Facebook? Measuring engagement by time of day, content topic and channel should provide you with enough information to refine and optimize your strategy.

Another great tip is to use Social Media to reach out to your fans, followers and key influencers in your community to test ideas and content. These people may help you refine your strategy before you implement and in some cases uncover key content topics that you may have missed.

It’s clear that a new age is dawning with more agile and adaptable marketing agencies. As our clients continue to ask more of us, finding efficiencies across service lines and developing a comprehensive content and communication strategy is essential.

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Bowling with the Champ

Bowling with the Champ

Bowling with the Champ, originally uploaded by Dennis Jenders.

I joined Kristen and her parents for some bowling at New Berlin Bowling Alley. For whatever reason, I always have my best games on these lanes. Today I bowled a 168, yet I go anywhere else and I am lucky to break 100. I guess this is my spot!

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Shut the Box

Shut the Box

Shut the Box, originally uploaded by Dennis Jenders.

Can you Shut the Box? It is a fun little game and provides for an entertaining time either through the roll of the dice or people possible cheating!

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The Hands of Time

The Hands of Time

The Hands of Time, originally uploaded by Dennis Jenders.

I can be very good at expressing my feelings, and at other times…I just bottle it all up and keep it somewhere deep inside.

People close to me know about the recent hardships I have been going through and experiencing. These moments require such strength and faith. I feel so helpless in supporting the person I love most. I just wish I could hold her close and make the pain go away.

My emotions finally came out and all of it finally hit me this week. I realize that time is finite, the time we have on this earth and the time we have with those we love.

It is all very precious and should be treated as such.

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Spring River in Color

Spring River in Color

Spring River in Color, originally uploaded by Dennis Jenders.

It was cold again in Milwaukee this morning. It’s like Spring is trying to fight through the bitter wind and clouds, but coming up short.

This scene says it all for me…nature is waiting under a blanket of cold and snow…so close to Spring and ready to bloom. But just not yet…

Soon, I hope.

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Spring River

Spring River

Spring River, originally uploaded by Dennis Jenders.

Another shot of the river and snow covered banks, hopefully we won’t see snow for another 6-9 months!

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Spring Snow Blurred

Spring Snow Blurred

Spring Snow Blurred, originally uploaded by Dennis Jenders.

A lot of bokeh in this photograph, absolutely love how the depth of field was blurred and the colors popped so much.

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Crown Him King

Crown Him King

Crown Him King, originally uploaded by Dennis Jenders.

It is exactly two weeks until Opening Day. Two weeks until the Brewers step to the plate. Two weeks until the crack of the bat wakens the crowd at Miller Park.

My favorite Brewer, Prince Fielder, is photographed here. Well, at least his likeness is – in the form of a 2008 Brewers Collectible Bobblehead. And how fitting, this Prince is wearing a crown.

Prince Fielder is quite the player. He is a two-time MLB All-Star, a Silver Slugger Award recipient, the youngest player in MLB history to reach 50 home runs in a season, and your 2009 Home Run Derby Champion.

But the question that looms in Milwaukee is this; will the Milwaukee Brewers resign Fielder to a princely sum before his free agency in 2011? Or will Fielder test the market and possibly make the switch to the American League and become a designated hitter?

I truly believe the Brewers, Doug Melvin and Mark Attanasio should reward our franchise player by Making Prince a King. Milwaukee fans, speak up and let the Brewers know we want to keep Prince. Become a fan on Facebook today!

The Milwaukee Brewers open the 2010 season at Miller Park on Monday, April 5. Will you be in the stands?

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