Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
I’ve been using PercentMobile for a couple of weeks and while the service is pretty simple to use I am impressed with tool’s value.
Founded by David Harper, PercentMobile is built on top of a much more robust service called TigTags. The service is quite expensive at the moment, but promising a tiered service in the near future. However, PercentMobile, provides a basic and high-level view of your mobile analytics at no-cost.
The reports are visual, giving you and your team a quick view of the devices accessing your site. Additionally, the service aggregates the analytics of more than 1070 sites and frequently publishes those results.
We in the technology business often forget that not everyone uses the mobile Web. In fact, most sites that are part of my portfolio or that I work with have less than 2-3% of their overall traffic coming from mobile devices. While that can still represent a significant amount of people on larger sites, it can be a very niche audience on a smaller Web site.
Designing for a mobile site has become much easier in the recent past, but there is still a cost associated with it. Every one of the sites I do monitor see the Apple iPhone as the most popular mobile browser, usually at 1.2-1.5% percent of the total.
I definitely recommend checking out PercentMobile, it’s easy to install and provides enough information to help you decide if you should have a mobile strategy.
Woke up to an interesting article in the New York Times this morning detailing a recent study by Engine Ready. In short, the study found that a customer coming to your site via paid links was more valuable than a customer that clicked on your organic link.
By “more valuable” I mean that the customer actually purchased more, on average $11.00 more.
In the article, “Jamie Smith, the chief of Engine Ready, speculated that human shoppers might be turned off by the tricks that make a site show up higher in Google rankings. In particular, Google’s Web trawling software is lured by pages with lots of material.”
The study also revealed that paid traffic converted at a 20% higher rate than organic traffic. I would speculate that the difference is between a customer “in-market” vs. the casual searcher. Especially when looking at the conversion rate.
This is definitely interesting information, however I would have liked to see the difference between paid and organic customers based on search term. If the conversion rate continued to see a 20% lift with the same keyword, ex: a product name, it would be quite clear to me that the difference was a researcher vs. a buyer.
To set the stage, I’ve had an iPhone since launch and have been using the iPhone 3.0 OS since I had access to the beta program in early spring.
I am now a few months past the hype and excitement for the new features and one feature that has become essential is “Copy and Paste”.
Using the current incarnation is definitely better than not having the feature at all, but at times it can be a little sticky and accidentally pops up when I am scrolling.
With Apple pushing it’s Voice Control feature I began theorizing on how the same technology could be used as an interface.
It would be nice if you could begin using an additional palette of features or functionality through voice controls. Whether it was formatting, copy and paste, or text input.
Formatting would be nice, you could immediately make your text bold, italic or underlined with voice input.Copy and Paste would be a no-brainer and I wouldn’t mind easy text input for “.com” or “.” or even “quotes” as I ended typing or selected text.
Additional opportunities could include attaching voice notes to documents you review or application controls. Imagine saying “zoom” on your camera or “send” within your e-mail application? And I would really love functionality that was voice related or predictive that would help me manage e-mail organization. If I want to “move” a message to a folder it sure would be nice if it looked at my current folder structure, saw the message was from Steve Jobs and suggested I filed under “People > Jobs, Steve”.
Until then, I guess I’ll keep dreaming about the possibilities.
I’m looking for a vector version of the iconic Marquette Warriors logo. Can you help me in my quest to secure one?
Just before my freshman year at Marquette University the school decided to change it’s mascot and logo from the Marquette Warriors to the Golden Eagles. I wasn’t devastated, but I was disappointed. The university, particularly then-president Father DiUlio, thought Marquette should be politically correct and proactively make a change.
Students and Alumni felt very strongly that the Warriors name should stay, but to completely break ties with the Indian mascot Father DiUlio branded us the Golden Eagles.
I never felt that the logo was derogatory. In fact, I felt that there was a strong tradition and respect for the Native American Warriors it represented.
If the school, alumni, and staff felt strongly enough about rebranding the school’s mascot they could have still kept the Warriors name – instead they chose to completely abandon it. The Warriors nickname could have been portrayed a variety of ways and even without a mascot.
In 2004 then-president Father Wild entertained the idea of renaming yet again. A survery was released and 10 years later the results proved that the school and community still had not forgotten the Warriors and did not feel strongly or exhibit the same pride for the Golden Eagles.
Instead the Board of Directors passed a resolution that “Marquette will prohibit the use of Native American references, symbolism or imagery in its athletics logo, nickname, or mascot”. The debate and possible return of the Warriors was over.
But would Marquette remain the Golden Eagles, or something entirely new? Board member Ann Zizzo, of the Zizzo Group, and her team landed on the “Gold”. The Marquette Gold. Really? But then again, the Zizzo Group also suggested we name the 27th Street Corridor “Boomgard”.
At the end of that controversy we stayed the Golden Eagles, but I still miss the days of nearly being a Warrior. And with that in mind I’ve been desperately seeking a vector or EPS version of the old Marquette Warriors logo. If you happen to have one, the means to find one, or know someone that might have it on file would you please leave a comment or contact me directly?
I would appreciate it and happily share the logo with anyone else.
This morning Stan Schroeder reported that Apple has banned Google Voice applications on the iPhone. Google began development of their own applications, which already exists for the Blackberry and Android platforms, but never made it to the App Store.
But a variety of applications like Sean Kovac’s GV Mobile have been in the App Store for months. It’s an awfully big pill for the consumer to swallow by taking away the functionality and an even bigger pill for the developer. While he may have a full-time job or another set of applications in the works, how does he fully recover his time developing that is now lost?
Luckily I purchased GV Mobile and will still enjoy use of the application on my iPhone 3GS.
It’s as if you almost need prior approval from Apple before developing for the platform. And while Apple is front and center when thinking about the controversy you do need to dig a bit deeper and likely blame AT&T. They likely are afraid of an application that challenges their suite of services. But I already pay an extraordinary fee to operate the iPhone on the AT&T network and they are collecting my fees regardless of me using a Google Voice number or not.
In fact, as a small business owner Google Voice gives me the opportunity to have a vanity phone number or one in a different area code. Maybe AT&T should focus on competing with their feature set instead of pressuring Apple to dump valuable applications.
Apple’s motto has been “Think Different”, and in this case they are thinking very different than I am. Maybe the motto should be “Status Quo” or “Closed Platform”. Apple I love you, but you do not need to ban these applications. In fact you hold the bargaining chips, just let AT&T know you do not intend to extend their exclusivity with the iPhone. I’m sure they’ll “Think Different” then…
The big news yesterday was that Apple is expected to launch a tablet-sized computer this Fall. Besides playing your iTunes movies on a 10-inch screen the device will be competing with Sony and Amazon for a share of the eBook market.
The Financial Times reported that Apple was working closely with music labels to develop an interactive music booklet.
“The entertainment industry is hoping that Apple, which revolutionised the markets for music players and for phones, can do it again. “It’s a portable entertainment device,” said one entertainment executive. “It’s going to be fabulous for watching movies.”
Recording industry executives said Apple planned to use the larger screen to offer new services such as interactive booklets and liner notes that come along with purchases of entire music CDs.”
The article continues and says “While iTunes moved legal sales of digitised music into the mainstream, the digital take-up for full CDs has disappointed the industry. Consumers usually select just one or two tracks.”
The consumer only selects a few tracks, is that a surprise? While I embrace Apple launching a tablet-sized device I am a bit weary if it’s primary uses are to be as a video player, eBook reader and music device.
The music industry should really look in the mirror, sales have eroded because they chose not to embrace the digital revolution, not to mention most albums are a vehicle for a single nowadays. For years the music industry forced the consumer to purchase a complete album. (Except for the occasional CD and tape singles and 45′s back in the day.)
Do they really believe everyone was purchasing the album for all the songs? Now that the consumer has a choice they are worried about lost revenue when they should really be worrying about the quality of the albums.
Steve Jobs doesn’t swing and miss, so I hope the tablet is everything it could be and more. If so, I’ll likely be in line on launch day.