About the Event
The inaugural Digital Marketing Summit was conceived, organized, and executed along with Marquette University. The sold-out event featured 28 digital thought leaders, 500+ attendees, and raised over $30,000 to benefit a scholarship fund for students.
The Insight Summit Series event was held on March 20, 2013. The first digital marketing conference held at Marquette University was conceived, organized, and executed by Laughlin Constable along with the Diederich College of Communication.
Designed to highlight Milwaukee and the midwest, the Insight Summit Series featured speakers from McDonald’s, Johnson Controls, Master Lock, Quad Graphics, the Milwaukee Brewers Baseball Club, and keynote speaker Matthew McGregor – Director of Digital Rapid Response for Barack Obama’s Reelection Campaign.
We introduced a completely new brand identify, launched a social media presence, deployed the website, and coordinated nearly every detail.
By any measure the event was a success. Primarily marketed through social media and word of mouth, the event sold-out and raised over $30,000 to benefit a scholarship fund for Marquette University students.