Category Football

Every year, brands spend millions of dollars on Super Bowl ads to achieve reach. And they do. The numbers are there. The impressions. The tears. The laughs. The cameos. The commentary. But this year, I found myself wondering if we were mistaking performance for connection. In 2025, Kendrick Lamar’s halftime show ignited a cultural conversation that lasted well beyond the…

The cheers have faded, the confetti has settled, and Super Bowl LIX is in the books as the Philadelphia Eagles pummeled the Kansas City Chiefs in a decisive 40-22 victory in New Orleans. But for many, the game itself was merely the backdrop to the true spectacle – the commercials. The Super Bowl remains the grand stage where brands battle for…

On Sunday the Kansas City Chiefs walked away with a victory in a very entertaining Super Bowl LVII, but who won in the advertising arena? Front Office Sports reported that FOX charged $7 million for a 30-second spot, up from the $6.5 million NBC charged in 2022. For the second year in a row, I wanted to look at my…

On Sunday the L.A. Rams walked away with a victory in Super Bowl LVI, but who won in the advertising arena? We all have our opinions. Some based on creativity, humor, or ROI. With Bill Shea, of The Athletic, reporting that NBC charged $6.5 million for a 30 second spot I wanted to take a look at some of my…