For a fat guy like me, it’s pretty snazzy when you can get ice cream delivered on demand. Uber did just that this Friday, July 19th, by delivering tasty treats in 144 cities, in 38 countries and across 6 continents. All you had to do is request the Ice Cream truck in the app, just like you would for a private driver.

Uber Delivers Ice Cream via the AppI couldn’t pass up the opportunity, so I made sure we ordered a delivery at 7Summits. Lauren, Victoria, Sally-Anne and I all raced down to get our delivery. Unfortunately the ice cream was a little melty and both Lauren and Victoria had some problems! But Uber Milwaukee came to the rescue, re-delivering some ice cream as well as those sweet shades.

Cheers to Uber’s marketing team. It was a great idea to generate awareness and elevate Uber’s position in each community.