If you haven’t seen the story yet, WestJet made Christmas Miracles come true for passengers flying to Calgary from Toronto and Hamilton, Ontario, Canada.
With the help of 175 WestJet volunteers, three airports and Santa himself, they delivered Christmas presents to more than 250 guests on those flights.
The WestJet volunteers played the part of Santa’s elves by gathering personalized presents, wrapping them and delivering them to the Calgary airport before the unsuspecting passengers landed. At the baggage claim gifts were delivered to the waiting passengers.
As of Wednesday, December 11th the video has received more than 7.7 million views on YouTube. WestJet’s VP of communications Richard Bartem also shared a video on YouTube to explain why the company delivered the Christmas Miracles.
To amplify their reach WestJet leveraged their Christmas Miracle Twitter Contest, which is share worthy in its own right. The idea took off and WestJet surpassed their goal of 200,000 views, and will be working with Ronald McDonald House Charities Canada to select a family to donate flights to.
This is a great example of a company leveraging technology to connect with people (and to gain insight) and then to take that knowledge to create a delightful experience for each of them. Congratulations to WestJet for inspiring others to share their Christmas spirit and prove that Christmas miracles still come true!