I had to share this, pun intended. Sesame Street has done a great job by having Cookie Monster spoof Carly Rae Jepsen’s song “Call Me Maybe.”
With 600,000 views in less than a day, the video is a great example of a brand hopping on an existing viral sensation while staying true to your brand, having some fun, and exhibiting great production quality.
Not every brand can take advantage of a trending topic or hashtag on Twitter, but with the right content there is an opportunity to get your fans and others interested. And that is exactly what Sesame Street has done. Kudos to their team that made this happen, and convincing the powers that be that it would be a successful decision.