This is a great example of demonstrating your brand. In France, Ogilvy & Mather Paris, developed an out-of-home campaign for Tic Tac that involved a flash mob reacting to the “worst breath in the world.”

It’s a great idea that has received it’s fair share of free media coverage because of the nifty execution. It’s a great way to demonstrate bad breath visually with a flash mob, and of course have the video be shared multiple times online. Marketing is less and less about one big idea, and more about smaller executions like this that ladder up to a core objective and brand platform.

Check out the reaction from the flash mob, and share your thoughts on the campaign below.