How would the Guardian cover the story of the “Three Little Pigs” in the age of digital media? This advertisement from the publication introduces the concept of open journalism, according to the Guardian.

Screened for the first time on February 29, 2012 – the advertisement re-imagines how the media might cover the story of the “Three Little Pigs” in print, web, mobile and tablet formats. How would the Guardian incorporate social media? How would the story play out across all of the channels?

It’s a nice little spot to demonstrate the direction the Guardian is headed in, their concept of open journalism, and where other news outlets need to place their focus. We all know the world has changed for the newspaper industry, this is an example on how they can remain a relevant and trusted source.

What do you think of the concept and the spot?