You are likely already aware of Nike+ and what they have done for the running community. As part of their new marketing playbook, Nike unveiled a line of digitally connected footwear that records data about the wearer and syncs it to accompanying Nike+ Basketball, and Nike+ Training, apps for the iPhone, iPod touch and the web.
Nike says that the “Hyperdunk+ tracks every move of your game, and syncs directly to your phone, letting you know exactly how high, how quick and how hard you play. Your progress gets rewarded, your teammates and competitors become your challengers, and every step becomes another stat to prove and improve your game.”
Nike has a great opportunity to feature this sort of information during live broadcasts of NBA and NCAA games. How awesome would it be to see how quickly Kobe Bryant cut against a defender, and how high he jumped before dunking emphatically over the competition in a win?
While I wish Nike+ would expand beyond just health activity data to other vital signs, Nike+ Basketball and Nike+ Training are impressive additions to the evolving Nike+ ecosystem.
Being an owner of the Jawbone Up, I’d really like to see the (also) recently released Nike+ FuelBand compete on a similar scale offering data on your sleep quality, track your heart rate, and other personal information.
Check out the Nike+ Basketball announcement video below, featuring LeBron James. What other features would you like to see from the Nike+ ecosystem?