When is the best time to schedule your Tweets to maximize reach and engagement? Meet Buffer – a great service to improve scheduling of social posts on Twitter and Facebook, and in turn improve your click-through and engagement rates.

Using the service myself I have found that Buffer allows you to add articles to your feed quickly, makes URL shortening a breeze, and even integrates with your favorite shortening service. Post-publish analytics are also available for each post that is shared through Buffer giving you the date and time, clicks, reach, retweets, mentions and favorites for each tweet you’ve sent.

Knowing when to best reach your followers can have a huge impact on how your social content is consumed. Buffer has found that it can increase the number of clicks by 200%, double your retweets and considerably increase your Klout score.

I’ve seen my dropping Klout score stabilize a bit over the past week while using the service and have definitely seen myself sharing better content.

And that is Buffer’s strength, their browser extensions for Chrome, Firefox, and Safari help you immediately add items you see on the Web to your Buffer queue, while having full control over the message and even the ability to post the content immediately. Curating the best content leads to better engagement with your followers and increases your influence – hence increasing your Klout score.

The Buffer Android app will allow you to do the same on the go, and the service will also assign you a unique e-mail address to help send great content from other mobile devices (think iOS or tablet applications like FlipBoard) to your Buffer queue.

Buffer makes your life easier with a smarter way to schedule tweets. Work out all your tweets at one point in time during the day. Then fill up your Buffer with your tweets and Buffer schedules them for you. Simply keep that Buffer topped up and you will then be tweeting consistently all day round, all week long.

Buffer says that Google+ support is coming shortly. Do you use Buffer or another service to schedule your posts to Twitter or Facebook? Have you seen an increase in your engagement, influence or Klout score? Share your experiences and recommendations in the comments below.