Burberry, the iconic British luxury brand, has done an amazing job connecting it’s heritage to new digital channels. The Art of the Trench is an excellent example of the company using social media to create a living celebration of the Burberry trench coat and the people who wear it.

Burberry CEO Angela Ahrendts is creating the ultimate social business by using enterprise level software from Salesforce.com to incorporate social and mobile capabilities across the organization and into their campaigns. Essentially connecting the business to the customer.

It is exciting to see Ahrendts talk about the efforts in the video below and to see that this is a top-down effort to invest in a social business.