How do you bring the mobile experience to print media? Mobile operator Sonera was the first to open 4G in Finland and used this clever print ad and a mobile game to demonstrate the speed of their new network.

Every so often I come across a piece of advertising that surprises me and this certainly falls in that category. It is a very intelligent use of traditional media to demonstrate the value of Sonera’s network. It also strikes me as a cost effective placement.

The print ad has minimal design and the Sonera 4G Reaction Speed Test looks to have a very simple execution which should have kept mobile development costs low.

What do you think of the advertising? Have you seen similar executions? Share your thoughts below.