With the start of the NFL season last week I had published my findings from tracking Foursquare usage across the NFL in 2010. Now, one week into the NFL season I was curious as to how the growth of Foursquare affected usage of the service.

First, a quick recap. A year ago Foursquare barely had 3 million registered users. By the end of the 2010 – 2011 NFL season that had doubled to just over 6 million. As of June 2011, Foursquare reported that the service had eclipsed 10 million registered users. And at a growth rate of 22,000+ registered users a day in June, it is safe to assume they are closing in on 12 million users.

2010 Foursquare Check-In Data

A year ago, week one of the NFL season gathered 2,685 total Foursquare check-ins across 16 games. The week one total leader was the Washington Redskins representing over 20% of the total. The recent partnership with Foursquare to establish the official Redskins badge drove the awareness and high check-in volume.

Eliminating the Washington Redskins from the equation shows that there were 153 average check-ins per game and at the end of the first week, the check-in leaderboard looked like this:

  1. Washington Redskins – 566
  2. Seattle Seahawks – 298
  3. New York Jets – 203
  4. New York Giants – 186
  5. Chicago Bears – 180
  6. Philadelphia Eagles – 164
  7. Jacksonville Jaguars – 160
  8. Kansas City Chiefs – 155
  9. Tennessee Titans – 148
  10. Pittsburgh Steelers – 138
  11. New England Patriots – 132
  12. Buffalo Bills – 129
  13. Tampa Bay Buccaneers – 117
  14. New Orleans Saints – 112
  15. Houston Texans – 105
  16. St. Louis Rams – 81

Comparing 2010 to 2011

As I mentioned earlier, the growth of Foursquare from 3 million registered users to over 10 million should have affected usage by NFL fans.

Looking closely, the average amount of check-ins per game rose from 167.8 in 2010 to 319.3 in 2011. That growth represents an increase of 90% while Foursquare itself has increased its registered users by more than 200%.

Additionally, week one had a total of 5,108 fans check-in to Foursquare which was an increase over the week one total of 2,685 in 2010.

The New York Jets nearly saw their Foursquare check-ins triple in the past year with a total of 604 fans checking-in during week one.

Here is a complete list of check-ins from the first week of the 2011 NFL season:

  1. NY Jets Jets – 604
  2. Chicago Bears – 384
  3. Washington Redskins – 378
  4. Miami Dolphins – 371
  5. Kansas City Chiefs – 363
  6. Tampa Bay Buccaneers – 346
  7. Baltimore Ravens – 345
  8. Jacksonville Jaguars – 345
  9. Houston Texans – 300
  10. San Diego Chargers – 287
  11. Denver Broncos – 268
  12. San Francisco 49ers – 258
  13. Arizona Cardinals – 245
  14. Cleveland Browns – 209
  15. Green Bay Packers – 208
  16. St. Louis Rams – 197

While Foursquare has seen some dramatic growth in the past year it is clear that check-ins haven’t necessarily scaled with the amount of registered users – at least with NFL fan usage.

It is also a logical conclusion that not everyone of the 10 million (or more) registered users on Foursquare are active. I am curious to track usage over the 2011-2012 season and how the NFL and its teams potentially use the location-based service this year.

What are your thoughts on Foursquare? Leave a comment below to start the discussion.