I was hooked immediately. It was 1989 and I had just saw the long awaited sequel to Back to the Future. Michael J. Fox’s character Marty McFly jumps forward in time, 2015 to be exact, and had a pair of Nike shoes that immediately laced themselves upon sliding your feet into them.
Ever since Back to the Future II was released I have wanted a pair of self-lacing Nike shoes. The Nike Air MAGs embodied the future and everything that would be cool in 2015.
Flash forward to 2011 and Nike has actually developed the shoes (a full four years early) and reportedly will be auctioning off 1,500 pairs on eBay to benefit the Michael J Fox Foundation.
As part of a unveiling event Nike invited 30 influential people from all over the world, including Amy Jo Martin and Nice Kicks. The lucky 30 individuals received invitations from Nike that included Back to the Future swag including super cool replicas of Dr. Emmett Brown’s sunglasses of the future.
The invitation from Nike included an Apple iPod Shuffle that had a a personal message from Dr. Emmett Brown, “Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH*T!”
The event created quite a bit of social media buzz on Twitter with the hashtag #NikeSecret and #BTTF. Nike CEO M. Parker was quoted as saying “it was an emotional meeting when I first met w/ Michael J Fox & discussed project.”
From the images that have been shared on Twitter it appears Nike really tried to capture every detail of the shoes from the Back to the Future movies. It’s amazing how closely they resemble the shoes Marty McFly actually wears in the second installment.
Nike also uploaded a video prior to the unveiling of the shoe on YouTube. “DocEmmettBrown88” uploaded a video titled “McFly’s Closet” that showed thousands of the Nike Air MAGs on shelves. You can see the video below.
Ever since Nike applied for a patent for self-lacing shoes in August 2010 there have been rumors of such a production. While I am extremely excited that the Nike Air MAGs have become reality, the fact that only 1,500 pairs of the shoes will be available likely means I will not own a pair. Especially since they will only be available in an auction format on eBay. I am, however, very happy that the proceeds benefit a great cause.
Perhaps Nike will incorporate the technology into upcoming footwear so that the dream of 2015 fully becomes reality.
What are your thoughts on Nike actually creating Marty McFly’s shoes? Do you intend to bid on a pair once they are available on eBay?