Just how big was the #RoyalWedding this past Friday? An estimated 2 billion people tuned into the event. According to Akamai it was the sixth biggest event on the Web with just under 5.4 million page views a minute at the height of the event.
It was the first #RoyalWedding to take place since 2005. Just how has the Internet and Social Media changed since then? Well Facebook was one year old, YouTube was around for just two months and Twitter didn’t even exist.
Here are some other interesting measurements surrounding the Royal Wedding of Prince William and Catherine (Kate) Middleton, now known as the Duke and Duchess of Cambridge.
- Over 300,000 people were concurrently watching the event on Livestream. Livestream had partnered with the Associated Press, UK Press Association, CBS and Entertainment Tonight for its coverage.
- According to Google Trends, search volume peaked just around 7:00 AM (CDT) with searches related to the “Royal Wedding”, “Royal Wedding Live”, “Kate Middleton”, “CNN” and “Wedding Time”
- At 5:00 AM (CDT) Royal Wedding related keywords were trending on Facebook with over 136,000 mentions in the U.S. and 130,000 mentions in the U.K.
- Within 24 hours, there were 1,379,086 mentions of the Royal Wedding on Facebook in the U.S. and 761,365 mentions in the U.K.
- When the ceremony began at 5:00 AM (CDT), all 10 worldwide trending topics on Twitter were related to the Royal Wedding. Throughout the event Twitter didn’t experience any downtime, something it hasn’t been able to say during other major news events.
- There were 300 tweets per second using the #RoyalWedding hashtag, according to Tweetminster, a news platform which monitors activity on Twitter.
- When Kate Middleton stepped out of her car for the ceremony, nearly 9.4% of all tweets worldwide mentioned the word “wedding,” according to Trendistic, which also monitors Twitter trends.
NBC shared the following stats collected from Trendrr about the event specifically on Twitter. The LA Times had some additional information about how NBC intended to use social media and track the conversations surrounding the Royal Wedding.
- 58% of Twitter conversations were of positive sentiment, 24% of tweets registered as neutral, and 18% were negative.
- Women tweeted the most, 64% of tweets came from them vs. 36% from men.
- 42% of all Royal Wedding related tweets came from Twitter.com while 39% came from mobile devices.
Specifically looking at the hashtags and top influencers during the event the following stats were shared.
- Mentions of the #RoyalWedding hashtag topped 1 million by mid-ceremony.
- Top hashtags include #royalwedding, #rw2011 (the officially Royal Wedding hashtag), #royalwedding!, #rw11, and #bodareal (which is Spanish for “#royalwedding”)
- According to Klout, the top influencers included @nytimes, @eonline and @andersoncooper.
- 2.7 million social media mentions in 24 hours.
- The U.S. generated the majority of the buzz according to Webtrends, as 55.8% of conversations originated there, compared to 1.69% in the U.K.