How Starbucks Could Launch the Verismo Coffeemaker
Will the new Verismo coffeemaker be Starbucks’ biggest competition? Officially available today in more than 5,000 Starbucks retail stores in the United States and Canada, coffee addicts will now be able to make Starbucks-quality espresso, cappuccino and latte beverages at home. As one of those addicts, I purchase a Grande Mocha every morning at a cost of ...
Should Every Social Media Manager Be Under 25?
Cathryn Sloan’s post “Why Every Social Media Manager Should Be Under 25” has certainly stirred up some controversy. The recent University of Iowa graduate still has a lot of learning to do. If you missed the post, I recommend reading it first. Also of interest is NextGen’s response from Connor Toohill and an intriguing response from ...
Should Your Brand Be Drama Free?
When I think of the word “drama” it is easy to begin thinking about the drama that may be found on reality television shows like Jersey Shore or conversations in a high school hallway. But traditionally drama has been defined as creating an intense, exciting or vivid feeling. Think about dramatic plays, theatre and even ...
Have Ad Agencies Abandoned Their Role in Talent Management?
Have ad agencies abandoned their role in talent management? Unfortunately it appears that the promise of training and growth opportunities exist only on paper, and not in practice. The subject has been covered recently as Fast Company published an article stating that “Ad Agencies Neglect Their Brightest Prospects.” And earlier this year AdWeek ran an ...
Netflix Reverses Decision on Qwikster
Perhaps Netflix is just having an identity crisis. In September Netflix CEO Reed Hastings announced that the service would be splitting its business into two different entities. Netflix would now focus on streaming content and the newly announced Qwikster would fulfill DVD rentals. Today Netflix appears to have made a course correction by announcing that ...
Should You Script Social Media Content?
On Monday Mark Evans and Sysomos posted a blog asking “How Scripted Should Social Media Be?” I felt compelled to respond to Mr. Evans because he came to the conclusion that scripting social media content is “the wrong way to go.” He also added that “companies that insist on a scripted approach is they are ...
Dear Reed Hastings, You Still Don’t Get It
It is no secret that Netflix has been under fire ever since it announced a price increase for it’s services this summer. As Netflix decided to increase it’s pricing by nearly 60% there were many fans, like myself, that revolted through social media channels openly accusing Netflix of everything from greed to mismanagement. Netflix CEO Reed Hastings reflected on ...
The Promise of Intel’s “The Museum of Me”
Intel’s “The Museum of Me” is an incredible personal visualization that is created using Facebook Connect and the data from your social graph. The incredible web application creates an exhibition that features your friends, photos, locations, words and links that ultimately represent your digital and analog life. Intel will win more than a few awards ...
Five Marketing Lessons Delivered by Don Draper
It’s Not Called the Wheel. It’s Called the Carousel. In the season one finale of Mad Men, Don Draper teaches us how to move the consumer from a rational purchase decision to an emotional one by creating a sentimental bond with the product. Time travel is a powerful product feature but not exactly the feature ...
Rep. Jesse Jackson Jr. Misses the Point with iPad and Job Loss
Representative Jesse Jackson Jr.was wrong when he stood before members of the House last week and, in his attempt to tackle job loss, said that the Apple iPad was “probably responsible for eliminating thousands of American jobs.” While I will agree with him that Apple could produce the iPad in the United States, Representative Jesse ...
