How Starbucks Could Launch the Verismo Coffeemaker
Will the new Verismo coffeemaker be Starbucks’ biggest competition? Officially available today in more than 5,000 Starbucks retail stores in the United States and Canada, coffee addicts will now be able to make Starbucks-quality espresso, cappuccino and latte beverages at home. As one of those addicts, I purchase a Grande Mocha every morning at a cost of ...
Should Every Social Media Manager Be Under 25?
Cathryn Sloan’s post “Why Every Social Media Manager Should Be Under 25” has certainly stirred up some controversy. The recent University of Iowa graduate still has a lot of learning to do. If you missed the post, I recommend reading it first. Also of interest is NextGen’s response from Connor Toohill and an intriguing response from ...
Cloud-Based Organization with Evernote and Dropbox
Knowledge is power, and as a marketer I am often asked to demonstrate or share that knowledge. Working at Laughlin Constable, I’ve found it very important to have that knowledge instantly available to me, at any time of day, from anywhere in the world, and from any device. I know I can not remember everything, ...
Should Your Brand Be Drama Free?
When I think of the word “drama” it is easy to begin thinking about the drama that may be found on reality television shows like Jersey Shore or conversations in a high school hallway. But traditionally drama has been defined as creating an intense, exciting or vivid feeling. Think about dramatic plays, theatre and even ...
Does Klout Track Networks That Have Been Disconnected?
As a follow-up to my post about privacy concerns with the social media measurement service Klout, I have tried to reach out to the company for a more clear answer. Both e-mail and social media inquiries have been ignored at this point. The only other solution? Post a question to Klout’s support forum. In my ...
TiVo Customer Service Fails in Sales (and Cutting the Cord)
Cutting the cord would be so much easier if TiVo was cooperative. In my search to dump AT&T U-Verse, I am looking for a digital video recorder (DVR) that can record over-the-air (OTA) signals and potentially offer streaming from popular services like Netflix, Amazon and Hulu. A little background. I’m not completely unhappy with my ...
Lord John Whorfin on Character
“Character is what you are in the dark.” – Lord John Whorfin
George Harrison on Image
“Our image is just us, you know, as we were. We didn’t try and make an image, it just happened, and so we don’t have to keep it up, we just remain ourselves.” – George Harrison
Have Ad Agencies Abandoned Their Role in Talent Management?
Have ad agencies abandoned their role in talent management? Unfortunately it appears that the promise of training and growth opportunities exist only on paper, and not in practice. The subject has been covered recently as Fast Company published an article stating that “Ad Agencies Neglect Their Brightest Prospects.” And earlier this year AdWeek ran an ...
Abraham Lincoln on Character
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” – Abraham Lincoln
