The Do’s and Don’ts of Facebook Cover Photos for Brands
What are the do’s and don’ts for brands and their Cover Photo on the new Facebook Page design? Essentially, Facebook has asked that Covers not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. (Source: Facebook Pages Product Guide) Pretty simple, right? But there is more to it then that. ...
Feature Content with Pinned Posts on Facebook Brand Pages
Pinning on Facebook? No, we are not talking about the popular site Pinterest. As part of Facebook’s rollout of new brand pages at the end of March brands will now have the opportunity to pin their content to the top of the page. According to Facebook, Pinned Posts will allow brands to anchor the most important ...
Explore the New Features of Facebook’s Brand Pages with Timeline
Facebook will begin to roll out the new Pages for brands this month, featuring timeline. It isn’t available to all brands yet, but you can see Nike, Ford, Coke, and Starbucks are using the new design. The change will be available to all Facebook Pages by the end of March. Here are highlights of some ...
Augie Ray Speaks to Students at Marquette University
It was a great please to have Milwaukee native Augie Ray as a guest speaker (via Skype) to share his experiences with students from the Emerging and Social Media class (#ADPR4300) at Marquette University.
Could Nike+ Basketball Data Be Featured in the NBA and NCAA?
You are likely already aware of Nike+ and what they have done for the running community. As part of their new marketing playbook, Nike unveiled a line of digitally connected footwear that records data about the wearer and syncs it to accompanying Nike+ Basketball, and Nike+ Training, apps for the iPhone, iPod touch and the ...
Matthew Broderick Revives Ferris Bueller for Honda Super Bowl Spot
My favorite television spot from Super Bowl Sunday? Matthew Broderick was great in his revival of Ferris Bueller for Honda’s CR-V 2012 Super Bowl commercial. Below is an extended cut of the television spot, and as of today it has seen nearly 13 million views. As a fan of Ferris Bueller’s Day Off, it was great ...
Students Design a Better Page Flip Experience for the iPad
Wow, students from the KAIST Institute of Information Technology Convergence have done a beautiful job redesigning the page flip for the Apple iPad, and in the process they have created a real page turner – pardon the pun. The students created an interface that mimics how a person would flip through pages of a physical book along ...
Schedule Social Posts with Buffer and Raise Your Klout Score
When is the best time to schedule your Tweets to maximize reach and engagement? Meet Buffer – a great service to improve scheduling of social posts on Twitter and Facebook, and in turn improve your click-through and engagement rates. Using the service myself I have found that Buffer allows you to add articles to your ...
Burberry’s Social Business Begins with CEO Angela Ahrendts
Burberry, the iconic British luxury brand, has done an amazing job connecting it’s heritage to new digital channels. The Art of the Trench is an excellent example of the company using social media to create a living celebration of the Burberry trench coat and the people who wear it. Burberry CEO Angela Ahrendts is creating the ultimate ...
Customer Service is Not Optional in Social Media Channels
Does your brand respond to all customer inquiries, or complaints, within your social media channels? A brand should consider customer service on Facebook or Twitter equally as important as a phone call to their company. As a fan of Kashi’s Original 7 Grain Crackers I was quite surprised that they changed the recipe in the ...