Save the World from Overly Pixelated Online Advertising
Would a creative director be happy with an overly pixelated ad experience? In this case, while reading an article on the New York Times, I came across a Tommy Hilfger ad that was so pixelated that I was disappointed enough to write a blog entry about it. As a premium brand, I would have expected ...
Evaluate Post-Click Behavior with Google Campaign Tags
For the uninitiated, Google Analytics is an enterprise worthy measurement tool for your website. It is simple to install and provides an easy-to-use interface to extract important data about your website visitors and their content consumption habits. By using Campaign Tags with Google Analytics you are able to create even more data points about your ...
The Difference Between Organic and Paid Customers
Woke up to an interesting article in the New York Times this morning detailing a recent study by Engine Ready. In short, the study found that a customer coming to your site via paid links was more valuable than a customer that clicked on your organic link. By “more valuable” I mean that the customer ...
Hulu, Viewers Prefer Two-Minute Advertising
Great data coming from Hulu indicating that consumers are willing to watch online advertising and expect options. Hulu told AdAge that “88% of Hulu viewers are opting to chose a two-minute advertisement in exchange for no ads during the rest of the show”. Personally I’ve been annoyed with Hulu lately. I use the site weekly ...
Google Considered a Monopoly?
When Google pulled out of it’s potential advertising agreement with Yahoo! in early November I thought something else was going on. The deal made sense for both parties, Yahoo! has the traffic and Google wanted to supply ads to those site visitors. For Yahoo! it set them up well and could have helped them avoid ...
Dynamic Online Advertising, Could It Work?
I caught an interesting article in The New York Times today that spurred a healthy debate in our department. Two West-coast companies, Adisn and Tumri, are extending their ad serving model beyond targeting to include a dynamic presentation of the ad unit. In short, they are both trying to serve a custom design ad unit ...
