Customer Service is Not Optional in Social Media Channels
Does your brand respond to all customer inquiries, or complaints, within your social media channels? A brand should consider customer service on Facebook or Twitter equally as important as a phone call to their company. As a fan of Kashi’s Original 7 Grain Crackers I was quite surprised that they changed the recipe in the ...
Should Your Brand Be Drama Free?
When I think of the word “drama” it is easy to begin thinking about the drama that may be found on reality television shows like Jersey Shore or conversations in a high school hallway. But traditionally drama has been defined as creating an intense, exciting or vivid feeling. Think about dramatic plays, theatre and even ...
Greed Ruins Milwaukee Brewers’ “Where’s Bernie” Scavenger Hunt
The Milwaukee Brewers received a lot of attention this week with the “Where’s Bernie?” promotion. There is the photo above, showing a trunk of at least 10 of the Bernie Brewer lawn ornaments. There was the story of a woman who hoarded dozens of the “Where’s Bernie” gnomes. And of course, there were the reports ...
Lena Blackburne, a little mud and baseball history
The magic mud, it’s the secret ingredient that every Major League Baseball team uses to remove the gloss from a new baseball. Lena Blackburne Baseball Rubbing Mud has supplied the mud to every MLB team since 1938. It’s such a great story. The lore, the tradition, and the secrecy add to the history of Major ...
