A Tale of Two Super Bowl Ads, and One Digital Champion
Did Oreo’s real-time marketing really win the Super Bowl marketing battle with a single tweet, or did Audi win with its more traditional #BraveryWins campaign? Could it be that the single tweet that was “heard round the world” wasn’t as successful as we all thought? It all depends on how you measure success. Oreo’s “Whisper ...
How Starbucks Could Launch the Verismo Coffeemaker
Will the new Verismo coffeemaker be Starbucks’ biggest competition? Officially available today in more than 5,000 Starbucks retail stores in the United States and Canada, coffee addicts will now be able to make Starbucks-quality espresso, cappuccino and latte beverages at home. As one of those addicts, I purchase a Grande Mocha every morning at a cost of ...
Cloud-Based Organization with Evernote and Dropbox
Knowledge is power, and as a marketer I am often asked to demonstrate or share that knowledge. Working at Laughlin Constable, I’ve found it very important to have that knowledge instantly available to me, at any time of day, from anywhere in the world, and from any device. I know I can not remember everything, ...
Cookie Monster Sings, Share It Maybe
I had to share this, pun intended. Sesame Street has done a great job by having Cookie Monster spoof Carly Rae Jepsen’s song “Call Me Maybe.” Selena Gomez, Justin Bieber and friends shared their version of the video, as did Katy Perry. Who thought Cookie Monster would be the next “celebrity” to take a shot at ...
British Baker Hovis Sells Product and Heritage in Beautiful Spot
Here is a great piece of cinematic advertising from Hovis Bread. The spot connects on many levels as hard work, coming-of-age, British loyalty, and product placement come together to give you a feel good story that supports British farming. Dare, in London, created the 90 second piece that is clearly triumphant in delivering a product message ...
Coca-Cola Looks at the World Differently, Through Security Cameras
Can security cameras catch much more than a thief? Coca-Cola proves this to be true as they release a video featuring random acts of kindness and love, all through the lens of security cameras around the world. Set to the song “Give A Little Bit”, the clip features security camera footage from around the world showing people ...
Hate something. Change something.
One of my favorite spots, this is the Grrr campaign from Honda to promote it’s diesel engines. The campaign was wildly successful, and it’s easy to see why. The agency took something like hate and made it into a powerful action. Just how successful was it? Honda reported that its brand awareness figures more than ...
The Secret Formula for Viral Videos Revealed
It’s a popular question for every marketer and advertising agency, “how can we make this video go viral?” Such a simple question should have an equally simple solution. And judging from the attention that American fashion photographer Terry Richardson received last week, it appears to be. The secret formula for every viral video should start with: One ...
Aaron Rodgers Makes a Pitch for the Milwaukee Brewers
Have you seen Green Bay Packer and 2011 NFL MVP Aaron Rodgers in his pitching debut for the Milwaukee Brewers? On Tuesday the Milwaukee Brewers released the first of many promotional spots for the season, featuring quarterback Aaron Rodgers. The first ad is called “3-Step Drop.” In the ad, seen below, Rodgers displays an unusual ...
Charlie Sheen’s Nixed Super Bowl Ad for Fiat Gets a New Life
Charlie Sheen’s “House Arrest” sport for Fiat Abarth may have been deemed too hot for the Super Bowl, but not for the NCAA tournament – or March Madness. This past weekend Chrysler gave the television advertisement new life to boost sales of the Fiat 500. In the Sheen commercial, which has run for two weeks ...
