In ESPN’s Battle of the Ballparks, Miller Park is Crowned Champion

In ESPN’s Battle of the Ballparks, Miller Park is Crowned Champion

Posted by on Jun 22, 2012 in Blog, Milwaukee, Social Media | No Comments

Congratulations Brewers fans! In ESPN’s Battle of the Ballparks, Miller Park has been crowned champion. The home of the Brewers collected 58% of the 132,568 votes in the final round to beat AT&T Park. The bracket-style competition pitted MLB stadiums against one another. The ballpark overcame an initial 24th seed, beating Angel Stadium, Dodger Stadium, ...

Why ESPN’s Jim Caple is Wrong and What Milwaukee Brewers Fans See in Miller Park

Why ESPN’s Jim Caple is Wrong and What Milwaukee Brewers Fans See in Miller Park

Posted by on Jun 21, 2012 in Blog, Milwaukee, Social Media | 43 Comments

When ESPN initially announced the Battle of the Ballparks, with Pittsburgh’s PNC Park and Boston’s Fenway Park getting first-round byes, I was incredibly surprised to see Miller Park as the 24th seed. The combination of pride and lack of national respect has Brewers fans flocking to the polls, where Miller Park has now found itself in ...

Brewers Find Limited Success with Where’s the Chorizo Spring Madness Promotion

Brewers Find Limited Success with Where’s the Chorizo Spring Madness Promotion

Posted by on May 15, 2012 in Blog, Local, Milwaukee, Social Media | No Comments

In preparation for their Spring Madness promotion, the Milwaukee Brewers announced that the Chorizo Racing Sausage has gone missing and only Brewers fans can help find him. You may remember last year when Bernie Brewer lawn ornaments were scattered across the state and Milwaukee County parks. Greed ruined the “Where’s Bernie” promotion with many fans ...

Aaron Rodgers Makes a Pitch for the Milwaukee Brewers

Aaron Rodgers Makes a Pitch for the Milwaukee Brewers

Posted by on Apr 5, 2012 in Advertising, Blog, Local, Milwaukee | No Comments

Have you seen Green Bay Packer and 2011 NFL MVP Aaron Rodgers in his pitching debut for the Milwaukee Brewers? On Tuesday the Milwaukee Brewers released the first of many promotional spots for the season, featuring quarterback Aaron Rodgers. The first ad is called “3-Step Drop.” In the ad, seen below, Rodgers displays an unusual ...

Regional Journalism with the New York Times

Regional Journalism with the New York Times

Posted by on Dec 21, 2011 in Blog, Journalism, Local | No Comments

The New York Times Company said on Monday it was in advanced talks to sell 16 regional newspapers, indicating that the company plans to focus on its core newspaper business – and digital subscriptions. Personally, I think this is a missed opportunity by the Times to develop a new regional model. In the article, it ...

Social Media Analysis of the “Where’s Bernie” Promotion

Just how negative were the online conversations surrounding the “Where’s Bernie” promotion on May 24th, 2011? While at least one marketing firm in the Milwaukee area thought the event was a PR home run, it was clear that the Milwaukee Brewers actually had a public relations nightmare. If you haven’t heard the story by now, ...

Greed Ruins Milwaukee Brewers’ “Where’s Bernie” Scavenger Hunt

Greed Ruins Milwaukee Brewers’ “Where’s Bernie” Scavenger Hunt

The Milwaukee Brewers received a lot of attention this week with the “Where’s Bernie?” promotion. There is the photo above, showing a trunk of at least 10 of the Bernie Brewer lawn ornaments. There was the story of a woman who hoarded dozens of the “Where’s Bernie” gnomes. And of course, there were the reports ...

Food Wars Champion, AJ Bombers for the Win

Posted by on Oct 13, 2010 in Foursquare, Local, Milwaukee, Social Media | No Comments

The Travel Channel’s “Food Wars” has declared a cheeseburger champion. AJ Bombers has beaten Sobelman’s Pub & Grill, and it wasn’t even close. Joe Sorge’s cheeseburger was a unanimous choice from the three-judge panel, which included show host Camille Ford, burger expert Josh Ozersky and Kyle Cherek, the host of “Wisconsin Foodie.” So who did ...

Food Wars and Milwaukee’s First Super Swarm Badge

Posted by on Oct 12, 2010 in Foursquare, Local, Milwaukee, Social Media | One Comment

Will Milwaukee’s Foursquare community be able to unlock the elusive Super Swarm badge this week? With the help of the the Travel Channel’s “Food Wars” premiere this Wednesday it may just happen. To celebrate the premiere, there will be an incredible party at AJ Bombers. There will be free YES Vodka drinks, free samples of ...

My Thoughts on TRUE Skool

Posted by on Jul 29, 2010 in Art, Journalism, Local, Thought | No Comments

I applaud the blog entry by Mary Louise Schumacher of the Milwaukee Journal Sentinel concerning the disagreement between Alderman Robert G. Donovan and community organization TRUE Skool. I applaud the blog entry by Mary Louise Schumacher of the Milwaukee Journal Sentinel concerning the disagreement between Alderman Robert G. Donovan and community organization TRUE Skool. I ...