Opinion: Will New Facebook Page Design Destroy Communities?
Facebook has unveiled Timeline for brands, and with the new design there are serious implications for engagement between brands and their fans. Will we lose the communities we have worked so hard to create? When consumers visit a Facebook Page, they will see what their friends, and people the subscribe to, are saying about the ...
Facebook EdgeRank and the Importance of News Feed Optimization
What is Facebook EdgeRank, and why is it important for marketers and community managers? EdgeRank is an algorithm that determines the rank of objects in the Facebook News Feed. Pages, and content, with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores. Similar to ...
The Do’s and Don’ts of Facebook Cover Photos for Brands
What are the do’s and don’ts for brands and their Cover Photo on the new Facebook Page design? Essentially, Facebook has asked that Covers not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. (Source: Facebook Pages Product Guide) Pretty simple, right? But there is more to it then that. ...
Feature Content with Pinned Posts on Facebook Brand Pages
Pinning on Facebook? No, we are not talking about the popular site Pinterest. As part of Facebook’s rollout of new brand pages at the end of March brands will now have the opportunity to pin their content to the top of the page. According to Facebook, Pinned Posts will allow brands to anchor the most important ...
Explore the New Features of Facebook’s Brand Pages with Timeline
Facebook will begin to roll out the new Pages for brands this month, featuring timeline. It isn’t available to all brands yet, but you can see Nike, Ford, Coke, and Starbucks are using the new design. The change will be available to all Facebook Pages by the end of March. Here are highlights of some ...
Terrifying Take This Lollipop, No Creepy Privacy Concerns
Have you been too afraid to click on TakeThisLollipop.com and give the site access to your Facebook profile and private information? This site has seen its “Likes” on Facebook grow from a very small 13,000 yesterday morning to over 182,000 as of this afternoon. As you enter the site, you see the message “Take This ...
What Happens After the Take This Lollipop Countdown?
What happens after the countdown clock on Take This Lollipop reaches zero? Nothing apparently. To update my previous posting, I expected that the site may post a link to your Facebook profile, generate a similar video with the friend it mentioned, or perhaps reveal more about the campaign. Unfortunately after waiting until the clock reached zero on multiple ...
Take This Lollipop and the Importance of Facebook Privacy
As a child your parents teach you to never take candy from a stranger. Take This Lollipop is the 21st century re-imagination of that conversation, reminding consumers why privacy should be a concern. And, perhaps, why you should never trust virtual strangers. Reminiscent of Intel’s Museum of Me, the experience begins innocently enough when Take This Lollipop presents you with ...
The Migration from Social Media Actions to Engagement
As a brand would you prefer to have a consumer “using” your “product” or that of your competition? That is the question you should be asking yourself and working to define in the coming month. As marketers we’ve now had a few weeks to digest the changes that Facebook announced at their f8 Developers Conference. Changes ...
Should You Script Social Media Content?
On Monday Mark Evans and Sysomos posted a blog asking “How Scripted Should Social Media Be?” I felt compelled to respond to Mr. Evans because he came to the conclusion that scripting social media content is “the wrong way to go.” He also added that “companies that insist on a scripted approach is they are ...