Foursquare 101: Benchmarking Check-In and Redemption Rates
Location-based services like Foursquare give merchants and brands an opportunity to connect with their consumer, but what is a realistic expectation for check-in and redemption rates? Lets start with some recent statistics for the use of geosocial and location-based services. Earlier this month the Pew Internet & American Life Project released their report on Geosocial and ...
By the Numbers: Foursquare Usage of NFL Fans a Year Later
With the start of the NFL season last week I had published my findings from tracking Foursquare usage across the NFL in 2010. Now, one week into the NFL season I was curious as to how the growth of Foursquare affected usage of the service. First, a quick recap. A year ago Foursquare barely had ...
![Foursquare Habits of the NFL Fan [Infographic]](http://www.jenders.com/wp-content/uploads/2011/09/foursquare-habits-nfl-fans-preview-110x110.jpg "Foursquare Habits of the NFL Fan [Infographic]")
Foursquare Habits of the NFL Fan [Infographic]
Did you know that less than 1% of NFL fans that attended games checked-in to Foursquare during the 2010-2011 NFL season? With the kick-off of the 2011-2012 season I wanted to take a look back at the Fousquare habits of NFL fans during game days. Because of my interest in the use of location based services, and specifically Foursquare, ...
Lakers and Celtics Foursquare Badges
As the Los Angeles Lakers face elimination today in Game 6 of the NBA Finals, this may be your last chance to collect one of these limited time Foursquare badges. You can unlock the 2010 NBA Finals Los Angeles Lakers or Boston Celtics Foursquare badge by shouting “Go Lakers!” or “Go Celtics!” when checking in to ...
