A Tale of Two Super Bowl Ads, and One Digital Champion
Did Oreo’s real-time marketing really win the Super Bowl marketing battle with a single tweet, or did Audi win with its more traditional #BraveryWins campaign? Could it be that the single tweet that was “heard round the world” wasn’t as successful as we all thought? It all depends on how you measure success. Oreo’s “Whisper ...
Social Media Exposes the Truth About a Woman’s Period
Richard Neill has been duped. After years of watching Bodyform commercials he was lead to believe that a woman’s period is a wonderful and liberating experience. These women are happy, seen frolicking, and full of joy. In his attempt to call out the feminine hygiene company on their Facebook Wall, the brand didn’t delete the post, nor ...
Which NFL Teams Have the Most Klout?
Which NFL team has the highest Klout score? For the start of the 2012 season, it appears the Dallas Cowboys with a score of 93 have just edged out my Green Bay Packers. The Jacksonville Jaguars are bringing up the rear with a score of just 72. Klout for Week 1 of the 2012 NFL Season: ...
Jason Zada Preparing a Sequel for Viral Sensation Take This Lollipop
In October of 2011, Take This Lollipop teased us with a blue lollipop and the words, “I Dare You.” Once you entered your Facebook information, a personalized film terrorized viewers all over the world. More than 100 million people watched the film and over 13 million people ‘Liked’ the campaign on Facebook, making it the ...
Should Every Social Media Manager Be Under 25?
Cathryn Sloan’s post “Why Every Social Media Manager Should Be Under 25” has certainly stirred up some controversy. The recent University of Iowa graduate still has a lot of learning to do. If you missed the post, I recommend reading it first. Also of interest is NextGen’s response from Connor Toohill and an intriguing response from ...
Cookie Monster Sings, Share It Maybe
I had to share this, pun intended. Sesame Street has done a great job by having Cookie Monster spoof Carly Rae Jepsen’s song “Call Me Maybe.” Selena Gomez, Justin Bieber and friends shared their version of the video, as did Katy Perry. Who thought Cookie Monster would be the next “celebrity” to take a shot at ...
In ESPN’s Battle of the Ballparks, Miller Park is Crowned Champion
Congratulations Brewers fans! In ESPN’s Battle of the Ballparks, Miller Park has been crowned champion. The home of the Brewers collected 58% of the 132,568 votes in the final round to beat AT&T Park. The bracket-style competition pitted MLB stadiums against one another. The ballpark overcame an initial 24th seed, beating Angel Stadium, Dodger Stadium, ...
Why ESPN’s Jim Caple is Wrong and What Milwaukee Brewers Fans See in Miller Park
When ESPN initially announced the Battle of the Ballparks, with Pittsburgh’s PNC Park and Boston’s Fenway Park getting first-round byes, I was incredibly surprised to see Miller Park as the 24th seed. The combination of pride and lack of national respect has Brewers fans flocking to the polls, where Miller Park has now found itself in ...
Sephora Bets on Digital and Connects with Generation C
If you are a (digital) marketer focusing on social media as well as the retail category, it’s easy to admire Julie Bornstein, SVP Digital at Sephora. It’s clear that the beauty company understands the importance of digital channels, including mobile – where the company has not just invested in a responsive website but realizes the need ...
Brewers Find Limited Success with Where’s the Chorizo Spring Madness Promotion
In preparation for their Spring Madness promotion, the Milwaukee Brewers announced that the Chorizo Racing Sausage has gone missing and only Brewers fans can help find him. You may remember last year when Bernie Brewer lawn ornaments were scattered across the state and Milwaukee County parks. Greed ruined the “Where’s Bernie” promotion with many fans ...
