Brewers Find Limited Success with Where’s the Chorizo Spring Madness Promotion
In preparation for their Spring Madness promotion, the Milwaukee Brewers announced that the Chorizo Racing Sausage has gone missing and only Brewers fans can help find him. You may remember last year when Bernie Brewer lawn ornaments were scattered across the state and Milwaukee County parks. Greed ruined the “Where’s Bernie” promotion with many fans ...
The Secret Formula for Viral Videos Revealed
It’s a popular question for every marketer and advertising agency, “how can we make this video go viral?” Such a simple question should have an equally simple solution. And judging from the attention that American fashion photographer Terry Richardson received last week, it appears to be. The secret formula for every viral video should start with: One ...
Hey Esquire, Kate Upton Needs Scissors
As a fan of Esquire on my Apple iPad, I’ve been disappointed with their video covers. Actually, I am usually quite disappointed by all of their attempts to embed rich media throughout the tablet version of their popular magazine. That said, this video featuring Kate Upton may have just changed all that. Blatant sex appeal? ...
Charlie Sheen’s Nixed Super Bowl Ad for Fiat Gets a New Life
Charlie Sheen’s “House Arrest” sport for Fiat Abarth may have been deemed too hot for the Super Bowl, but not for the NCAA tournament – or March Madness. This past weekend Chrysler gave the television advertisement new life to boost sales of the Fiat 500. In the Sheen commercial, which has run for two weeks ...
Chamberlain’s 100 Wouldn’t Be So Magical in the Age of Social Media
On the 50th anniversary of Wilt Chamberlain scoring 100 points, I wonder if the modern world will ever have a moment like that again. When the Philadelphia Warriors played the New York Knicks that night, March 2, 1962, in Hershey, Pa., there were no New York sportswriters at the game. The game was not televised, and no video ...
Opinion: Will New Facebook Page Design Destroy Communities?
Facebook has unveiled Timeline for brands, and with the new design there are serious implications for engagement between brands and their fans. Will we lose the communities we have worked so hard to create? When consumers visit a Facebook Page, they will see what their friends, and people the subscribe to, are saying about the ...
Facebook EdgeRank and the Importance of News Feed Optimization
What is Facebook EdgeRank, and why is it important for marketers and community managers? EdgeRank is an algorithm that determines the rank of objects in the Facebook News Feed. Pages, and content, with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores. Similar to ...
The Do’s and Don’ts of Facebook Cover Photos for Brands
What are the do’s and don’ts for brands and their Cover Photo on the new Facebook Page design? Essentially, Facebook has asked that Covers not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. (Source: Facebook Pages Product Guide) Pretty simple, right? But there is more to it then that. ...
Feature Content with Pinned Posts on Facebook Brand Pages
Pinning on Facebook? No, we are not talking about the popular site Pinterest. As part of Facebook’s rollout of new brand pages at the end of March brands will now have the opportunity to pin their content to the top of the page. According to Facebook, Pinned Posts will allow brands to anchor the most important ...
Explore the New Features of Facebook’s Brand Pages with Timeline
Facebook will begin to roll out the new Pages for brands this month, featuring timeline. It isn’t available to all brands yet, but you can see Nike, Ford, Coke, and Starbucks are using the new design. The change will be available to all Facebook Pages by the end of March. Here are highlights of some ...