British Baker Hovis Sells Product and Heritage in Beautiful Spot
Here is a great piece of cinematic advertising from Hovis Bread. The spot connects on many levels as hard work, coming-of-age, British loyalty, and product placement come together to give you a feel good story that supports British farming. Dare, in London, created the 90 second piece that is clearly triumphant in delivering a product message ...
Tic Tac’s Flash Mob Reacts to the Worst Breath in the World
This is a great example of demonstrating your brand. In France, Ogilvy & Mather Paris, developed an out-of-home campaign for Tic Tac that involved a flash mob reacting to the “worst breath in the world.” It’s a great idea that has received it’s fair share of free media coverage because of the nifty execution. It’s a ...
Social Media Boosts Brand Advocacy and Purchase Intent
Social media campaigns can provide a long-term boost to brand advocacy and purchase intent according to a recent article from eMarketer and research conducted by BzzAgent. Boston based BzzAgent, a subsidiary of UK based dunnhumby, Ltd., studied brand advocates participating in programs for several consumer products over the course of a year. After a full year, 94% ...
Save the World from Overly Pixelated Online Advertising
Would a creative director be happy with an overly pixelated ad experience? In this case, while reading an article on the New York Times, I came across a Tommy Hilfger ad that was so pixelated that I was disappointed enough to write a blog entry about it. As a premium brand, I would have expected ...
Method’s Catchy, Sticky Laundry Situation
Firstly, I was impressed with Method’s Laundry Room Love idea on Facebook. It is a very smart social media campaign. After clicking around I got back to their website, which then led to Method’s YouTube channel. It’s a bit racy, but also funny. It isn’t often that a company can hold my attention during a ...
Marquette Warriors Logo
I’m looking for a vector version of the iconic Marquette Warriors logo. Can you help me in my quest to secure one? Just before my freshman year at Marquette University the school decided to change it’s mascot and logo from the Marquette Warriors to the Golden Eagles. I wasn’t devastated, but I was disappointed. The ...
