Matthew Broderick Revives Ferris Bueller for Honda Super Bowl Spot
My favorite television spot from Super Bowl Sunday? Matthew Broderick was great in his revival of Ferris Bueller for Honda’s CR-V 2012 Super Bowl commercial. Below is an extended cut of the television spot, and as of today it has seen nearly 13 million views. As a fan of Ferris Bueller’s Day Off, it was great ...
Students Design a Better Page Flip Experience for the iPad
Wow, students from the KAIST Institute of Information Technology Convergence have done a beautiful job redesigning the page flip for the Apple iPad, and in the process they have created a real page turner – pardon the pun. The students created an interface that mimics how a person would flip through pages of a physical book along ...
Schedule Social Posts with Buffer and Raise Your Klout Score
When is the best time to schedule your Tweets to maximize reach and engagement? Meet Buffer – a great service to improve scheduling of social posts on Twitter and Facebook, and in turn improve your click-through and engagement rates. Using the service myself I have found that Buffer allows you to add articles to your ...
Burberry’s Social Business Begins with CEO Angela Ahrendts
Burberry, the iconic British luxury brand, has done an amazing job connecting it’s heritage to new digital channels. The Art of the Trench is an excellent example of the company using social media to create a living celebration of the Burberry trench coat and the people who wear it. Burberry CEO Angela Ahrendts is creating the ultimate ...
Customer Service is Not Optional in Social Media Channels
Does your brand respond to all customer inquiries, or complaints, within your social media channels? A brand should consider customer service on Facebook or Twitter equally as important as a phone call to their company. As a fan of Kashi’s Original 7 Grain Crackers I was quite surprised that they changed the recipe in the ...
Thief ALMOST Caught on Camera Stealing Thin LG Television
Have you seen this clever video of a thief oddly walking backwards out of an electronics store? The commercial appears to be a viral attempt by television manufacturer LG, or at least some speculative work by an agency to potentially win over LG as a client. The commercial starts out with a thief very slowly ...
Washington Post Ombudsman Questions Rate of Innovation for the Newspaper
What is an acceptable rate of innovation for an old media giant like the Washington Post? In a recent column, Patrick B. Pexton opines that the Post may be innovating too quickly. Pexton wonders “whether there’s just a bit too much innovation, too fast.” He also goes on to say that “there’s a time to ...
Social Media Boosts Brand Advocacy and Purchase Intent
Social media campaigns can provide a long-term boost to brand advocacy and purchase intent according to a recent article from eMarketer and research conducted by BzzAgent. Boston based BzzAgent, a subsidiary of UK based dunnhumby, Ltd., studied brand advocates participating in programs for several consumer products over the course of a year. After a full year, 94% ...
Should Your Brand Be Drama Free?
When I think of the word “drama” it is easy to begin thinking about the drama that may be found on reality television shows like Jersey Shore or conversations in a high school hallway. But traditionally drama has been defined as creating an intense, exciting or vivid feeling. Think about dramatic plays, theatre and even ...
Top 10 Social Networks and Blogs in 2011, MySpace Beats Google+
Wait, MySpace had more unique vistors per month in 2011 than Google+ did? Although Google+ was released in beta in July, the service opened to the public in September. According to Nielsen the top 10 U.S. social networks and blogs in 2011, by unique vistors per month were: Facebook – 137.6 million average unique visitors per month Blogger – 45.5 million average unique visitors per ...