Abi Naumann Shares Her Social Media Experience with ADPR4300 Students at Marquette University.
It was a great pleasure to have Abi Naumann from Laughlin Constable to share her social media marketing experience with the students in my Emerging and Social Media class (#ADPR4300) at Marquette University. View the story “Abi Naumann Shares Her Experience with ADPR4300 Students at Marquette University.” on Storify
A Tale of Two Super Bowl Ads, and One Digital Champion
Did Oreo’s real-time marketing really win the Super Bowl marketing battle with a single tweet, or did Audi win with its more traditional #BraveryWins campaign? Could it be that the single tweet that was “heard round the world” wasn’t as successful as we all thought? It all depends on how you measure success. Oreo’s “Whisper ...
Social Media Exposes the Truth About a Woman’s Period
Richard Neill has been duped. After years of watching Bodyform commercials he was lead to believe that a woman’s period is a wonderful and liberating experience. These women are happy, seen frolicking, and full of joy. In his attempt to call out the feminine hygiene company on their Facebook Wall, the brand didn’t delete the post, nor ...
How Starbucks Could Launch the Verismo Coffeemaker
Will the new Verismo coffeemaker be Starbucks’ biggest competition? Officially available today in more than 5,000 Starbucks retail stores in the United States and Canada, coffee addicts will now be able to make Starbucks-quality espresso, cappuccino and latte beverages at home. As one of those addicts, I purchase a Grande Mocha every morning at a cost of ...
What are the SEO Implications of Adding Too Many Pages to a Website?
When considering adding new pages to your website, how many pages are too many? In the past Matt Cutts of Google has said you probably do not need to worry about adding thousands of pages to your site. But that was 2006. The introduction of Panda and Penguin updates from Google has focused on the ...
Which NFL Teams Have the Most Klout?
Which NFL team has the highest Klout score? For the start of the 2012 season, it appears the Dallas Cowboys with a score of 93 have just edged out my Green Bay Packers. The Jacksonville Jaguars are bringing up the rear with a score of just 72. Klout for Week 1 of the 2012 NFL Season: ...
Jason Zada Preparing a Sequel for Viral Sensation Take This Lollipop
In October of 2011, Take This Lollipop teased us with a blue lollipop and the words, “I Dare You.” Once you entered your Facebook information, a personalized film terrorized viewers all over the world. More than 100 million people watched the film and over 13 million people ‘Liked’ the campaign on Facebook, making it the ...
Should Every Social Media Manager Be Under 25?
Cathryn Sloan’s post “Why Every Social Media Manager Should Be Under 25” has certainly stirred up some controversy. The recent University of Iowa graduate still has a lot of learning to do. If you missed the post, I recommend reading it first. Also of interest is NextGen’s response from Connor Toohill and an intriguing response from ...
Cloud-Based Organization with Evernote and Dropbox
Knowledge is power, and as a marketer I am often asked to demonstrate or share that knowledge. Working at Laughlin Constable, I’ve found it very important to have that knowledge instantly available to me, at any time of day, from anywhere in the world, and from any device. I know I can not remember everything, ...
Cookie Monster Sings, Share It Maybe
I had to share this, pun intended. Sesame Street has done a great job by having Cookie Monster spoof Carly Rae Jepsen’s song “Call Me Maybe.” Selena Gomez, Justin Bieber and friends shared their version of the video, as did Katy Perry. Who thought Cookie Monster would be the next “celebrity” to take a shot at ...
