In October of 2011, Take This Lollipop teased us with a blue lollipop and the words, “I Dare You.” Once you entered your Facebook information, a personalized film terrorized viewers all over the world. More than 100 million people watched the film and over 13 million people ‘Liked’ the campaign on Facebook, making it the fastest growing Facebook app of all time.
In June of 2012, ‘Take This Lollipop’ received a Daytime Emmy Award for outstanding achievement in the category New Approaches. Being recognized by the National Society of Television Arts and Sciences was one of the highest honors we could have ever imagined.
Take This Lollipop creator Jason Zada launched a project on Kickstarter to raise $150,000 for a sequel to the viral sensation, which he hopes to complete before Halloween.
So what does creator Zada have in mind this year? Not much was revealed, but Zada does share that “the storyline for Lollipop 2 is highly guarded, but we can guarantee that it will be a much more intense experience than the first.”
The original Take This Lollipop reminded you why your parents teach you to never take candy from a stranger. Take This Lollipop was a 21st century re-imagination of that conversation,while reminding Facebook users why privacy should be a concern. And, perhaps, why you should never trust virtual strangers.
Count me in. I’ve already pledged to support the project and just wish I could afford to give more to such a worthy cause. The experience from 2011 alone is worth $1 for the 13 million people that enjoyed it in 2011.
With 15 years of digital marketing experience, Dennis Jenders provides strategic leadership and insights for clients on a regional and national level. He has significant experience in web design and development, online advertising, SEO, SEM, user experience (UX), information architecture, digital strategy, and analytics. Dennis is also leading the effort to educate the next generation of marketers as an adjunct professor at Marquette University. He is a founding board member of the Milwaukee Interactive Marketing Association, a frequent speaker on digital marketing, and the Vice President of Digital + Communications Strategy at Laughlin Constable.