Aaron Rodgers Makes a Pitch for the Milwaukee Brewers

Posted by on Apr 5, 2012 in Advertising, Blog, Local, Milwaukee | No Comments

Have you seen Green Bay Packer and 2011 NFL MVP Aaron Rodgers in his pitching debut for the Milwaukee Brewers? On Tuesday the Milwaukee Brewers released the first of many promotional spots for the season, featuring quarterback Aaron Rodgers.

The first ad is called “3-Step Drop.” In the ad, seen below, Rodgers displays an unusual pitching delivery as General Manager Doug Melvin and Manager Ron Roenicke watch from the seats.

This will be the first of five ads that feature Rodgers, every three weeks a new spot featuring the Green Bay Packers quarterback will be released.

Rick Schlesinger, the team’s chief operating officer, said in a statement that the Milwaukee Brewers “have established a partnership with Aaron Rodgers, and these television spots showcase Aaron’s wit and sense of humor.”

The ads were shot in late February at the Brewers spring training facility in Maryvale, Arizona. What do you think of the first spot? I’m excited to see where they take the story line and if close friend Ryan Braun will make an appearance.

Dennis Jenders

With 15 years of digital marketing experience, Dennis Jenders provides strategic leadership and insights for clients on a regional and national level. He has significant experience in web design and development, online advertising, SEO, SEM, user experience (UX), information architecture, digital strategy, and analytics. Dennis is also leading the effort to educate the next generation of marketers as an adjunct professor at Marquette University. He is a founding board member of the Milwaukee Interactive Marketing Association, a frequent speaker on digital marketing, and the Vice President of Digital + Communications Strategy at Laughlin Constable.

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