IBM’s THINK Exhibit and the Importance of Data Visualization

The IBM THINK exhibit from SYPartners incorporates data with design to demonstrate an amazing visualization at the Lincoln Center in New York City.

“The exhibit, which is on until October 23, 2011 visualizes data like Upper West Side traffic and air pollution, as well as goes through some of the most important scientific breakthroughs of our time and presents them in a new, visual way. An accompanying social media element lets you tweet your ideas to make the world a better place. The exhibit is part of IBM’s centennial celebration.”

We are on the cusp of delivering these types of visualizations to consumers in their homes as well as public spaces. Brands and marketers have the opportunity to take similar technology and provide value to consumers. And it is that value that will build even more trust, and potentially brand affinity.

Is it any surprise that infographics have become such a heavily shared piece of content on the web? People are bombarded with messages on a daily basis, more so than they have ever been. All the stimuli and data becomes overwhelming, and that is one reason why we’ve seen the rise of social media within the marketing world. We have realized that consumers are searching for control and have turned to both tight and loose bonds to make sense of everything in the world.

If you would like to be on the leading edge of making data consumption and decisions easier on the consumer, developing visualizations may be one way to stand out from the competition.

The visualization was developed by SYPartners.

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